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What is the Best Keyword Research Tool?

Whether you have been trying to drive more traffic to your blog or get more leads for your online business – you’ve most likely come across keywords and keyword research tools. But what is the best keyword research tool?

I’ve used almost all of the “best” keyword research tools – however, there wasn’t only one tool that had everything I needed.

If it had everything I needed – I probably didn’t like how it works certain things.

Therefore, I think that there’s no one “best” keyword research tool, yet it’s up to you to find the one that will fit your needs the best.

Down below, you’ll find out how these keyword research tools differ, what you should look out for, but also how to choose the one that will fit your needs, so keep on reading!

What is a Keyword Research Tool?


A keyword research tool is a tool that allows you to check up on and find phrases that are commonly searched for on the internet.

This information comes from search engines such as Google, Bing, and Yahoo. But why is this information important?

Every time you search for something in Google, you get up to 10 best results on the first page. These results are evaluated by Google and have been ranked by Google on the first page due to their quality and value.

You must have heard of organic traffic. It’s the traffic websites that rank high in search engines can get for free.

And if you would like to rank your blog, niche site, or any other type of a website in search engines – you will have to do two things:

Keyword research tools help people like you and me to find ideas for these keywords – but that’s not everything they do.

They also show us important information about each one of the keywords, such as:

  • Volume – monthly searches for the exact keyword
  • Competition – how many other websites are ranking for this exact keyword
  • Potential traffic – you could acquire if you rank high for this keyword
  • Difficulty – how hard or easy it will be to rank for this keyword


These are just some of the most important factors shown by almost every keyword research tool. However, some keyword research tools can also tell you much more about the results of your searched keywords.

Some tools go really far to show you the backlinks of competing websites, paid competitions for the keyword, or even how many people click on the websites after searching for a certain keyword.

Paid VS Free Keyword Research Tools


Most of the keyword research tools are paid. When I started learning about digital marketing, there were a couple of free keyword research tools such as Moz Keyword Explorer or Ubersuggest.

However, these keyword research tools are more of a trial now with a paid version available.

If you’re on a tight budget, Ubersuggest is still the second-best option that I highly recommend as a free option. It is a bit limited, but it can help you get more than enough insight into keywords for free.

For the first-place, I highly recommend Jaaxy since it’s free to get started and their free version isn’t a trial, yet it’s an actual membership type where you can perform 30 keyword searches and yet find up to 100 keywords & ideas.

For an occasional user or someone who is just getting started – this can be perfect. Even the paid version of Ubersuggest doesn’t cost a lot and it was added by Neil Patel to even the cost of running the tool.

But if you’re getting serious about digital marketing and you’re working on a long-term strategy to gain rankings in search engines and acquire organic traffic and exposure – investing in a paid keyword tool isn’t a bad idea.

There is a wide range of tools and you will be able to find a tool that will fit your budget and meet your needs easily.

To learn how to choose your keyword research tool and find out which one is the best – keep on reading!

What is the Best Keyword Research Tool?


Let me put it this way – there is no best keyword research tool.


I’ve used almost all of the “best” ones and I was never able to pinpoint exactly the one that is the best. However, there are quite a couple of tools that can share the top place on the list.

With that being said, you should understand that all keyword tools have their advantages and disadvantages. Also, not all keyword tools work the same way and some of them focus on one aspect of keywords more than the others.

I’ve noticed that results are shown in different ways as well, so it’s all up to you to determine how much information you need or if the simplicity with only a couple of insight is good enough.

For example, I’ve tested out 4 different keyword research tools and I found one thing to be really interesting.

I’ve tested SEMRush, Ahrefs, Jaaxy, and Moz, and I’ve found out that SEMRush is a great overall SEO tool with a great keyword research process and a simple interface.

However, Ahrefs just introduced its keyword research tool as it was actually a tool for evaluating backlinks. Yet Ahrefs used this to their advantage by approaching keyword competition basing it on the overall SEO rank but also the number and quality of backlinks each result has.

While some swear that backlinks are the most important aspect of ranking your website in search engines – others don’t agree.

I think that they’re important to a certain point, but on the other hand, almost all sites I built, managed or did content strategy on have been able to rank very well without any or many backlinks at all.

This just shows you the differences between keyword research tools and why is it important to carefully choose which one to go.

But one of the things that I noticed is that almost all keyword research tools show not only relatively similar results but very different results for the same keyword.

Here’s an example down below.


However, none of these keyword research tools is wrong, and yet I was able to take the results from all of these keyword research tools and make up a clear decision whether to go for this keyword or not.

But again, this is another factor you should take into consideration when choosing your “best” keyword research tool. While one tool might work perfectly for someone – this doesn’t mean that the exact tool will be the best one for your needs.

So How to Choose Your Best Keyword Research Tool?


You should definitely keep in mind some of the best keyword research tools out there. But what I recommend is that you put your needs first.

This way, you will be able to determine how each one of the earlier mentioned keyword research tools could help you with your day-to-day tasks.

Therefore, it’s really important to know what you’re looking to get out of the tool.

If you love simplicity, want the simplest interface that won’t confuse you, yet you want reliability with only a couple of keyword factors – Jaaxy is a great tool.

For getting more keyword ideas or recommended ideas – I would highly recommend either SEMRush, Jaaxy, or Moz.

But when it comes down to analyzing certain keywords, especially when touching on the backlinks and your possible competitors – Ahrefs is the best one to do the job.

So which one of these do I use the most?

I mostly rely on Jaaxy, SEMRush, and Moz.

Occasionally, I could even dive into Ahrefs or even Ubersuggest.

However, I highly recommend you start out with one tool and learn how to fully use it and get the most out of it.

Using a couple of different tools at the same time, especially if they are new to you – you could end up being overwhelmed and even miss a couple of important steps in your keyword research.

So far, I have covered Jaaxy in-depth and you can find out how to research keywords with Jaaxy for free – or read even read a full review before making the decision.

Lastly, setting up a budget is important. Some keyword tools can cost up to $200/month and yet it’s important that you find a tool that will fit your needs and yet won’t break the bank.

And with such investments – you would want to get a tool that will also pay itself off in the long run.


Did you ever feel overwhelmed by the number of keyword research tools? Let me tell you, some of the tools aren’t very cheap.

However, they’re very important and even beneficial for some online businesses.

Starting slowly with a free tool such as Jaaxy or Ubersuggest is a great option, however, if you decide to take things further – I’d recommend you weigh your options between Ahrefs, SEMRush, and Moz.

What keyword research tool did you use so far? What is the best keyword research tool, in your opinion?

I’d appreciate it if you could share this post – but also feel free to leave a comment down below, and even leave questions. I’ll be helping you out and answering all of the comments, so I’m looking forward to it!

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4 thoughts on “What is the Best Keyword Research Tool?

  1. Thank you so much for sharing this post here. The best keyword research tool is Jaxxy to me and I can make the best use of it. I just recently joined Wealthy Affiliate and I am into it in big times because the platforms is like the best that I can ever be making use of. The best keyword research tool is Jaxxy because it has a lot of benefits. 

    1. Hey Carol,

      I agree. I’ve come across and worked with many digital marketers who like Jaaxy because of its simplicity and yet great features that can easily compare to a lot more expensive keyword research tools.

      In fact, Jaaxy is a keyword tool made by Wealthy Affiliate and it’s available for free inside the platform as well. That’s exactly where I first found it.

      I’m glad you’ve experienced the benefits!

      Thanks for leaving a comment!


  2. I am subscribed to Backlinko, which has a ton of great info and tips about creating a great website that ranks high. I appreciate your thoroughness in identifying which keyword tool is geared towards backlinking. I use Jaaxy myself simply because it is free, and the alphabet soup feature is great for coming up with new keywords that are potentially very unique to rank your site. I knew about Ahrefs and Sumo, but will have to consider actually employing Ahrefs to see if my backlink methods are truly working. Thanks for the review!

    1. Hey Cody,

      Backlinko is such a great source of reliable information.

      Thank you! Yes, Alphabet soup is one of the simplest yet best ideas to get hundreds of free ideas for keywords. I always start my keyword research with Alphabet Soup and then I check my ideas inside the keyword tools.

      I’m glad this article helped you!


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