Primerica is one of the companies you would never believe is an MLM company, but in fact – it provides a multi-level marketing program. But is Primerica legit?
If that’s what you’re wondering, you’re in the right place! In this article, I’ll show you everything you need to know about Primerica, its MLM program, and even tell you more about the opportunity.
And if you’ve been thinking of joining of joining their MLM program, you might want to read this post until the end.
If Primerica isn’t a good fit for your needs, there’s nothing to worry about. I’ll also show you an alternative that might be a lot better option than sticking with the MLM program.
Overview & Rankings
Training: 3.6 out of 5.0
Benefits: 2.3 out of 5.0
Support: 3.5 out of 5.0
Price: $99 one-time and then $25/monthly
My Overall Rank: 3.1 out of 5.0
Is Primerica Legit?
It’s very rare to see a multi-level marketing program in the financial industry, but yes, Primerica is a financial services company that also offers an MLM program.
As an insurance company, Primerica has been operating since 1977 and it is a publicly traded company that’s on the stock market.
It has helped thousands of families with insurance for the past couple of decades. With that being said, there’s no doubt in my mind that Primerica is a legit company.
However, you’re most likely wondering if Primerica’s MLM program is legit.
You might have heard the rumors that Primerica isn’t legit or that it is a scam because of its MLM program.
Primerica features an MLM program that’s aimed at agents who are looking forward to getting into the insurance selling industry without having to be officially employed. Therefore, if you’re a good salesman and you would like to work on your own terms, Primerica’s MLM program seems like a great deal.
However, the biggest issue with the MLM program is that there’s a huge emphasis on recruitment which isn’t very liked in the multi-level marketing industry. In fact, recruitment is often connected with the pyramid schemes and it is also seen as a red flag.
But is that the case with Primerica? Keep on reading to learn both the good and the bad side of the company and its MLM program so you are fully prepared to make the decision!
One of the greatest things about Primerica is that it has “perfected” its MLM program and the onboarding process is very smooth.
After a stress-free interview with Primerica, the decision will be yours on whether or not to join their MLM program.
If you decide to join, you’ll get decent training on how the company works, how to efficiently sell insurance policies and other products, and even how to generate policy sales.
Primerica doesn’t rely on paid advertising and instead, they’re giving the opportunity to whoever wants to come on board to get trained and start selling the products for them, in return for a commission.
In fact, most insurance companies work this way regardless of whether or not they hire salespeople or only rely on MLM partners.
With that being said, you’ll get paid only for the sales you make and you can expect a commission rate that’s anywhere between 25% to 30%. This isn’t a bad commission rate at all, but it all depends on the average value of each sale you make to see if this might be profitable for you.
With the history that goes a couple of decades back, Primerica is a well-known and reputable insurance company that’s well recognized in North America. This will definitely make it easier to sell insurance as most people will be familiar with the company.
Other than that, there are not many benefits you can acquire but now is the time to dive deep into the bad side of the company and its MLM program before you make your decision!
The worst thing, in my opinion, is the recruitment aspect of the MLM program. Primerica’s recruitment isn’t only connected with the multi-level marketing program but it’s also almost the core of the whole company.
See, Primerica isn’t paying marketing fees and it’s not paying salaries. They’re doing their best to attract as many MLM members as possible, and even then they put a high focus on recruitment so the members bring more new members into the company.
Recruitment as a part of the multi-level marketing program is often seen as a huge red flag and it is connected with pyramid schemes. It benefits the company the most and if every member focuses on the recruitment instead of making the sales (because the commission rate is higher), you would get an MLM program that’s hardly sustainable.
Even if there was no recruitment, being paid on a commission basis is still not a good situation to be in. If your sales drop one month, that means your income will drop too. The worst thing is that you can spend 80 hours per week trying to make sales and if it doesn’t work out as you’ve planned – you’ve spent the time in return for nothing.
In comparison to other organizations, Primerica offers a slightly below the average commission rate and this is something you should also keep in mind.
Lastly, you’ll be putting all of your eggs in one basket which means that your “opportunity” or “business” will depend on Primerica and its only product so you won’t really be able to become independent.
How Much Does it Cost to Join Primerica MLM?
To join Primerica as its MLM partner, you will have to pay a one-time fee of $99, and then $25 every month.
This might not seem like a lot at first, but it can add up quickly, and yet the benefits aren’t really worth the price.
So is Primerica legit? It definitely is but keep on reading to hear my opinion!
Is Primerica MLM Worth it?
In my mind, Primerica’s MLM program isn’t worth it. In fact, I am not even sure how sustainable the program is, considering the recruitment plays a huge role over there.
We all know what happened with some of the largest MLM companies who strictly focused on recruitment instead of having the members make the sales.
The thing I don’t like the most about this MLM program is that you might end up spending hours and hours trying to sell the product, yet you might not make any money, all of your eggs are in one basket, and the opportunity might not seem as good as advertised.
Considering you’ll be self-employed (and pay your own benefits), and yet all your business will be depending on one company and one product – that’s not how you should build your own business.
On top of that, you’ll have to pay Primerica for this “opportunity” even if you don’t make any sales at all.
Therefore, no, I don’t have a lot of faith in the multi-level marketing programs or companies, but here’s a smarter way to building your business!
What I Recommend Instead
Instead of relying on only one company, maybe even one product, and putting all your eggs in one basket while having to constantly sell, here’s a better business model.
I started with affiliate marketing which might seem very similar to multi-level marketing, but it is very different.
With affiliate marketing, you can join as many programs as you wish without paying a dollar, and you can promote products in any way possible.
Whether you’d like to have a blog, a YouTube channel, or still do offline promotions, you can focus on providing value instead of selling and yet still recommend products you believe to people who are looking for it.
With affiliate marketing, you can work on making it a passive income stream, you won’t have to rely on only one company, you won’t ever have to recruit others, and you won’t have to sell hard at all.
And if you’re interested in learning more about affiliate marketing, I recommend an educational platform called Wealthy Affiliate.
Wealthy Affiliate teaches people of all walks of life how to create a website around something you’re passionate about, create valuable content, learn how to rank the website in search engines, gain organic traffic, and monetize it in different ways.
Is Primerica legit? It is, but only because a company is legit, doesn’t mean that it’s the best opportunity for you.
Not only it’s a bad idea to depend on only one company without being officially employed, but it’s also a very bad idea to create your business around one company only.
Instead, don’t chase the money but chase the long-term game. Find something you’re passionate about, start producing content, learn how to grow the audience, grow your brand online, and monetize it in different ways.
It might take a long time, but it will be worth a lot more in the long run! Wealthy Affiliate is a great platform to start with and it’s free to join so there’s no reason not to give it a try!
What are your thoughts on limiting your opportunity to only one company? Are you a fan of selling insurance?