Unleash Your Potential

Benefits of Hiring a Freelance Writer

You might have been thinking of hiring a freelance writer, and even though it’s an investment – it can really pay off if you have a good reason.

But did you ever wonder what are some of the best benefits of hiring a freelance writer?

Personally, I believe that out of any freelancing category – there are most freelance writers. Why?

It’s the industry that has a low-entry barrier and yet it’s also a very big industry since there are all sorts of different content types.

Reasons for hiring a freelance writer are always different. Down below, you’ll find out more about freelance writers (since I’m one of them), what benefits you can experience, and even how you can make the hiring process simple and effortless.

What is a Freelance Writer?


A freelance writer is someone who is self-employed and works as a writer with more than one client/company.

Therefore, a freelance writer isn’t technically employed by a company, yet is contracted out to do specific work.

There might be thousands if not millions of freelance writers – but the chances are that no two freelance writers are the same.


Not only their writing style and skills will differentiate – but it’s also the type of content they’re writing that you should take into consideration.

And if you already tried hiring a freelance writer – you could notice how big of a struggle it could’ve been.


Try posting an ad on a freelancing platform. The chances are that your job offer will be full of potential applicants within the first hour.

If you go on and try to find a professional or a specialized writer – it could take a lot of time and patience.

But is it all worth it? Most people give up after trying out a couple of writers.

Even though the picking process can be overwhelming (depends on how lucky you are, as well) – it’s totally worth it in the end.

Why? It’s because of all benefits you can experience if you outsource content writing.

Why Would You Need a Freelance Writer?


Almost half of the things you consume on the internet are written content – just like this post! But if you aren’t reading a written post, you’re either consuming a video or you’re using any of the graphical platforms.

With so much content out there, and written content being almost half of it – it’s something that’s not going anywhere.

With so many trend changes and inventions – content is always “the king”, as they say.

Let’s say you have an idea that you would like to execute. If you’re trying to reach a specific audience online – you would need to reach out to them yourself.

But if you are not a big fan of writing content, or you don’t know how to write content for your audience – that’s when a freelance writer can help you out.

You can even love writing by yourself – but sometimes, you just don’t have the time for it since it’s a time-consuming activity.

And sometimes you would just need additional help or help from someone who can write in a persuasive way to help you achieve your goals through your content.

But are you still wondering what are some of the true benefits of hiring a freelance writer that you can experience if you outsource content creation? Keep on reading as that’s exactly what I’ll discuss next!

Benefits of Hiring a Freelance Writer


Even though you might not know exactly why you need a writer – hiring a freelance writer could benefit you in at least a couple of ways.

Freelance writers can:

  • Help you free up some of your time
  • Help you focus on other things
  • Write better content for your audience
  • Improve your emails or landing page
  • Help you increase a conversion rate
  • Write in a way you just can’t

If you require help on something you work on and yet you aren’t in the phase where you have the ability to hire a writer full-time, hiring a freelancer is a great option for you.

And depending on the choice of your freelance writer – you can get a personal and yet professional relationship where a freelance writer will always be receptive to your feedback.

Also, working with a freelance writer instead of an agency or a team that will be working on your project will help you easily keep things in control and overview of the work that has been done.

How to Find a Quality Writer for Your Needs?


As I’ve mentioned earlier – there are millions of freelance writers out there. But how do you skip the overwhelming phase of testing out different writers?

It’s all about the research. And your budget. Of course, budget is always in the game.

And depending on your budget, it will determine the quality of a writer. However, here are some of the aspects you should consider when choosing a freelance writer:

  • Native, fluent, or non-native writer
  • General or niche (specialized) writer
  • Experience and background
  • Type of content you require
  • Your budget

There are many other things – but knowing whether you’re going for a general writer or a specialized writer will determine the quality from the start.

Also, native/fluent or non-native choice will also come into play. This will mostly determine the price, but it can also reflect on the quality as well.

Even though most people don’t have a high budget – it’s important to try and strike the golden middle. This means that you should not go the cheapest route because this could end up as a small yet really bad investment you’ll make.

Therefore, doing a bit of background research on the writer and even asking for a CV will help you quickly determine whether a freelance writer might be a good fit for your needs. From there, see how much work you can get done for your budget.

Once you find a quality freelance writer that helps you handle a ton of your work the way you want it to be handled – keep onto that writer for as long as you can!


Outsourcing content creation can be tough. I’ve worked with clients that were really skeptical about the process. However, I was lucky enough to provide a quality and pleasant experience to make things easier for both of us.

You’ll come across hundreds of different personas, styles, writing skills, and people in general. But don’t give up, know what you’re looking for, and don’t give up until you find a quality writer!

Because, believe me – I know through my couple of years of freelance writing that I’ve helped clients achieve a lot of great things.

Hiring a freelance writer is an investment – but if you know exactly how you would benefit from it and you do your best to find a quality writer, you won’t regret it!

Did you ever experience any of the mentioned benefits of hiring a freelance writer? Did you ever hire a writer?

I’d love to hear your story, feedback, or have the ability to answer your questions and help you out further – so feel free to leave a comment down below!

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